web site design services

For the majority of companies who decide to put up a website, the website is supplemental to their existing "bricks and mortar" operation. Your website need not be a liability, costing you hundreds (or more) dollars in registration, hosting and maintenance fees. Its not that those costs will disappear, but if your website can sell your products online, generate new, qualified sales leads or provide timely, helpful information to your customers to keep them buying from you time and again, your website has become an effective tool in your marketing arsenal.

merging online and offline marketing strategies

Several tips to effectively implement your website as a marketing tool within your overall marketing strategy:

• deliver a consistent message throughout your online and printed communications and marketing materials
• center your focus on your prospects, not your company (make your message "you" focused, with only a "we" focus when it is appropriate to build trust with your customers)
• get your prospect's attention by using the first line of your document with a strong statement that captures the essence of their problem, followed by your solution to that problem and backed up by the costs of not solving their problem immediately. Once you've got their attention, explain your product in more detail.
• motivate your product to act immediately and when you have their attention. Use limited time offers, 2 for 1 deals, discounts or free offers with purchase to get them to take up your call for action.

pulling it all together

Finally, make your website and your other materials work together:

• put your website address on every piece of paper that leaves your business - from business cards to letterhead
• include your website address in all of your advertising and marketing materials
• when you launch your website or make major updates, announce those changes to your current customers and qualified prospects
• include your email address and website address in your voicemail message
• use the signature feature of your email program to include your company name, address, phone and fax numbers, website address and email address
• show off your internet presence by displaying your web address on all inside and outside signs and company vehicles

Making your website an effective and useful tool in your marketing strategy requires time, patience and a commitment to follow through on your marketing plan. The tips above are time-proven and successful methods for driving qualified prospects to your website. Making them more likely to buy from you once they get to your website happens when you have built a design and written copy that conveys your message and built trust with your prospects.

On the right-hand side are links to pages with more detailed information about effectively using your website as a marketing tool to build and grow your business. Please read on for more information, or contact us any time by phone, fax or email for more information.