web site design services When a visitor comes to your web site, they need to have confidence that your company is legitimate. Any transaction your visitor may undertake on your site will likely only take place when you provide full contact information about how you can be reached. When your marketing materials make it clear to your visitor how they will benefit from your product or service, you have the potential to convert that prospect into a buying customer. But before that visitor will take up your call to action, they usually want to know who you are and where you are. build trust Building trust is the most important activity you undertake on your website. If your visitor is seriously interested in buying from you, it is natural that they will look around your site to get more information about you. A website without background information about you and your company and without contact information essentially is one that is shouting loudly "trust me at your own risk". Your name, location, contact information and a brief biography provides reassurance to your potential customer so that he or she is more likely to proceed with their purchase. identifying yourself A few guidelines for identifying your company on your website: - provide physical address, telephone, fax and email information on each page - or at the very least a link to the page which contains that information
- forms requiring your visitor to provide their contact information sent by email to you are useful, but should never be the only way for your customer to contact you
- include biographical information about you and your company - the link to this page does not need to be the first or most prominent link on your site, but it needs to be easy to find from anywhere within your site
- your biography should include a brief statement explaining your skills and qualifications to be delivering the products and services your company offers - it does not require a long chronological resume of you or your company
- include photos of you and your staff if possible - this is not a make or break it guideline, but including actual photos shows your customers that you are, indeed, real people in a real business
Providing your contact information and background about you and your company reassures your visitors that you are on the up and up, and will stand behind your products and services. Although the vast majority of website visitors may never stop by your physical location or telephone you after they've visited your site, taking these small steps can make the difference between converting a visitor into a customer and losing them forever. On the right-hand side are links to pages with more detailed information about content and copywriting for high impact websites. Please read on for more information, or contact us any time by phone, fax or email for more information.
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