web site design services A website designer can help you to translate your current corporate identity and marketing strategy to the internet. Your website designer should help you through the process of registering your domain, identifying your website needs, and selecting a reliable host that will meet your current and future website needs. There are some questions you should keep in mind when searching for a web designer: quality of work: Nearly anyone can build a website. The difference between anyone building a site and a professional website designer is the ability to build a professionally looking site that is optimized for search engines, accurately identifies and conveys your company and its style, and one that meets the needs of your target audience (connection speed, purpose of your site - information or ecommerce, for example). As you spend time online, make note of sites that you like - their style, content, color and layout. Web sites often contain a link to the website designer - so if you like a site, cruise over to the designer's site and look at more of their work. Be critical of the sites you visit, and especially of the site of the website designers you are considering. Does the site load fast, is it well designed and easy to navigate? Is there enough graphics or too many graphics? Do you understand the designer's message? Does the designer include helpful information about their work and their design process? Do you have a sense of trust and confidence about the designer? Can you easily locate the designer's physical address and contact information (telephone, fax and email)? When you're ready to have your site built or rebuilt, contact those designers (approximately 5 or 6) first for information or a request for proposal. request for proposal: Each website designer you contact should respond with a list of questions intended to help you identify your website needs before they will be able to provide an accurate quotation for services. This list of questions (Ours is called website analysis, you can request it here), will be a comprehensive list asking questions about the purpose and goals of your site, your target audience, whether your site will be informational, promotional, or an ecommerce site. You should also be prepared to provide a list of sites you've visited whose style and design reflect style and feel you want in your own site. The more detail you can provide to your list of possible website designers, the more accurately they can quote the project. process of elimination: Each designer on your list of candidates should provide a detailed quote, possibly a sample page or two with ideas for your site, and the proposed costs. Realize that, at this point in the process, they are "working for free" and as a result, any sample work they provide is in draft form only. If you demonstrate to the designers that you value their time and creativity into your project, your relationship will begin on the right footing. make your choice: Depending on the detail you provided your candidates, the quality of their responses and the impressions you have about their work and communication styles, you should now have a good feeling for who you would like to work with. Trust your instincts at this point. Don't make a judgment based on price alone. after your decision: For your website project to be successful, you and your designer need to build a good working relationship. Your designer should communicate with you about his or her ideas, suggestions, and unforeseen requirements of your project. This is, after all, your company and its reputation on the internet. If you are unsure, ask your designer questions. He or she should always be willing to explain where the project is in its development, and clarify any issues you may not understand. Although it is not a designer's role to "train" his or her clients, it is a more professional designer who will take the time to explain details about the process and technology you may not understand. update your content: The internet is ever-changing, and your website should reflect that your business is also constantly changing and adapting. You should ensure a process is in place with your website designer to have your content updated from time to time as appropriate for your business. Your designer should communicate whether basic content updates are included in the proposal or what the extra costs for site updates will be. Selecting the right website designer for your project is crucial to ensure the success of your website project. On the right-hand side are links to pages with more detailed information about each of these steps. Please read on for more information, or contact us any time by phone, fax or email for more information.
|